Illinois Attorney General, Lisa Madigan, sued two Orland Park dealers under Illinois’ Consumer Fraud and Deceptive Business Practices Act, the Loan Advertising to Bankrupts Act, the Uniform Deceptive Trade Practices Act and the Illinois Administrative Rules on Motor Vehicle Advertising. The complaint is based on mailers sent out by Orland Park Nissan and Infinity of Orland Park. The mailer apparently targeted credit challenged consumers and touted a “credit amnesty event.” The envelope also claimed that the mailer contained “important vehicle recall information.” The AG’s office claimed that it received 26 complaints as a result of the mailer.
So why is this significant? First, it’s another sign that AG’s are tired of the old “important recall information” hook. (See Bill Heard) More importantly, AG’s want to appear that they are on top of the credit crisis and are doing something about it. Ms. Madigan stated in her press release that “[t]his lawsuit should send the message to auto dealers that my office won’t tolerate using deceptive marketing practices to lure unsuspecting consumers into risky loans.” I predict that you will see more suits like this spring up around the country, so pay very close attention to your mailers – especially secondary finance mailers.
Illinois Attorney General Press Release
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