When I opened a Hyundai dealership in Athens, Georgia, I once sent letters to local Kia owners with a special coupon for oil changes at my dealership. That brilliant idea didn’t really earn me any customers, but it did trigger an angry letter from the local Kia dealer. Not my best idea. I apologized to the dealer and moved on.
But that was nothing compared to what is alleged to have happened in Michigan. A lawsuit alleges that the owner of Star Lincoln-Mercury in Southfield, Michigan sent letters to 65 lease customers of Varsity Lincoln-Mercury in Novi, Michigan claiming that Varsity Lincoln-Mercury was closing its doors. Good idea – the problem is that Varsity has no intention of closing. Oops! Apparently, the dealer intended to say that “a” Lincoln-Mercury dealer was closing its doors – not “your” dealer. Nevertheless, Varsity Lincoln-Mercury was not amused and filed suit.
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